Maxima Professional Hair Colouring Cream is a permanent dye trusted by stylists worldwide for both salon and at-home use. Powered by advanced Plex Technology, this professional cream dye reinforces and strengthens hair bonds during the colouring process to minimize breakage and lock in vibrant tones.
Formulated with Plant Keratin, Hyaluronic Acid, and Ceramides to repair the hair cuticle while depositing rich pigments deeply into the fibre. Features a balanced pigment system providing 100% total coverage for grey and white hair. Offers an extensive range of over 120 fade-resistant shades, spanning natural, ash, metallic, pure, super lighteners, and toners.
Super Lightener shades are high lift permanent dyes designed to lift natural hair and deposit tone simultaneously. Perfect for achieving bright, pale blonde results while keeping the hair smooth and healthy.
